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Mobile Vs Web

PRIMARY USE

IF PRIMARY USE WILL BE ON
PHONES THEN CHOOSE MOBILE
IF PRIMARY USE WILL BE ON
DESKTOP THEN CHOOSE WEB
Other times it isn’t clear, so you should weigh what is
important to you in the quick guide to help you decide

COST

MOBILE
Additional cost to take advantage of native hardware advantages. You usually also build for at least android and iOS environments, so that increases cost and the process of getting it on app stores takes time.
WINNER: WEB
WEBSITE
Generally less expensive than native mobile

SUPPORT & MAINTENANCE

MOBILE
Similar to the “Cost” category, mobile is usually more
WINNER: WEB
WEBSITE
Just like the overall cost, a bit less than mobile

CUSTOMER ACQUISITION/MONETIZATION

MOBILE
Advantage of the built in web store marketing, monetization built into app when needed
WINNER: MOBILE
WEBSITE
100% of promotion must come from additional marketing but sometimes this might be easier than getting attention in a web store or promoting a product in a web store

OFFLINE FUNCTIONALITY

MOBILE
You can build offline functionality into a mobile/tablet application
WINNER: MOBILE
WEBSITE
Must be connected unless you build a desktop application that needs to get installed on each computer

COMPATIBILITY

MOBILE
To take advantage of the native hardware features, each app must be built for its own operating system
WINNER: TOSS UP
WEBSITE
Generally compatible across multiple devices and types of devices. There can be some issues with browser compatibility

SPEED OF DEPLOYMENT

MOBILE
Generally longer to develop and then you have additional time to get it on the web store
WINNER: WEB
WEBSITE
Quicker to build and very quick to deploy

“COOL FACTOR”

MOBILE
Having an app adds to your coolness factor. “Keeping up with the Joneses”
WINNER: MOBILE
WEBSITE
Being “cool” may be important but shouldn’t be your deciding factor

FEATURES & FUNCTIONALITY

MOBILE
Easy to take advantage of each devices built-in capabilities like camera, gyroscope, multi-touch, fingerprint password, compass and more
WEBSITE
Responsive design will allow the application to look different for phone, tablet, PC, but overall functionality will be the same and you won’t be able to take advantage of native capabilities of the hardware