You went through all of the work to build a mobile application, whether it be through your own design and coding or by hiring an app developer. Your application may still be in the process of being developed or be ready for release, but it’s imperative that you communicate the need for your app in a practical marketing plan. You may have the best application in the world, but how will anyone know the benefits of your app if you aren’t able to communicate them clearly?
Here are a few effective ways for you to generate organic downloads for your mobile application:
Build a Microsite
Microsites can increase awareness and promote focused content toward your app. Generating a blog with articles that focus on app updates or tips will not only boost awareness about your application but can also improve SEO on your microsite – making your brand more visible to the online community. Microsites also give you the chance to tell your story in a forum separate from the application – giving you an opportunity to explain your mission and vision for the brand. Was the app designed to be a platform to optimize customer experience? Tell them how! Does your application help solve an ongoing issue or make life easier for those who use it? Explain the passion behind this product and why you decided to solve this problem!
Word of Mouth
Word of mouth is critical in efforts to attract organic downloads. While many of the factors for organic downloads revolve around the distinctive qualities of the app, such as quality, design and social interaction, there are many successful word of mouth campaigns which have helped boost a brand’s mobile application.
74% of consumers identify word of mouth as a key influence in their purchasing decision.
Case studies attribute Uber and Airbnb’s early and dramatic success to the implementation of their referral programs. Giving users rewards for downloading the app and referring it to a friend or family member can be one of the best strategies when trying to make your application go viral. While it sounds easy enough, it’s imperative to have a clear understanding of your target market and ROI for each referral.
Social media
Estimations say there will be around 2.77 billion social media users around the world in 2019, which is increasing from 2.46 billion in 2017. With these numbers drastically rising every year, it is essential to get your approach right when utilizing social media to promote your application. Every social media marketing strategy will be different due to its own unique attributes and target audience. Each generation interacts with social media in different ways, so target market research will be imperative in your decision regarding the social media channels you will be using to promote your application. Remember, in addition to paid advertisements, it’s important to develop a scheduled content plan which will encompass your application’s personality and target the audience you are trying to reach.
Greg Peters is the co-founder of Momentum3, a software development and business solution company in Tulsa, Oklahoma. Momentum3 offers a diverse amount of solutions in technology, application and website development, marketing, angel crowdfunding for startups and more.
To learn more about Momentum3 services, contact gpeters@momentum3.biz or 918-289-6398.
