UI: Product enjoyment and user satisfaction
Once the UI designer has the guidelines of how the product functions, the next step is to take the static design and bring it to life. By now, most of the structure of the application and function are complete, either by the UX designer or a developer. It’s then up to the UI designer to create the form to the function. Their primary responsibility is how the product is presented to the user, including all visual elements, styling requirements, and interaction feedback from the application.
A successful application will have a clear path communicated visually to the user combined with cohesive styling and branding. This should include any text that is used to convey meaningful information to the user, without overwhelming them. Text is then supplemented with informative graphical elements like icons, images, and the typography used. Another important element of good UI is how the application is displayed across different devices. Keeping pertinent information in a prominent location no matter what device the user is using to access the application. Lastly, UI developers should create an overall pleasant experience to the user with good visual feedback, like animations, visual responses, messages, and ensuring that all elements of an application work in harmony with one another and avoids jarring or sudden changes.