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Mobile vs Website

Primary Use

IF PRIMARY USE WILL BE ON
PHONES THEN CHOOSE MOBILE

IF PRIMARY USE WILL BE ON
DESKTOP THEN CHOOSE WEB

Other times it isn’t clear, so you should weigh what is
important to you in the quick guide to help you decide

Cost

MOBILE

Additional cost to take advantage of native hardware advantages. You usually also build for at least Android and iOS environments, so that increases cost and the process of getting it on app stores takes time.

WINNER:
WEBSITE

WEBSITE

Generally less expensive than native mobile.

SUPPORT & MAINTENANCE

MOBILE

Similar to the “Cost” category, mobile is usually more

WINNER:
WEBSITE

WEBSITE

Just like the overall cost, a bit less than mobile

CUSTOMER ACQUISITION/MONETIZATION

MOBILE

Advantage of the built-in web store marketing, monetization built into app when needed

WINNER:
MOBILE

WEBSITE

100% of promotion must come from additional marketing but sometimes this might be easier than getting attention in a web store or promoting a product in a web store

OFFLINE FUNCTIONALITY

MOBILE

You can build offline functionality into a mobile/tablet application

WINNER:
MOBILE

WEBSITE

Must be connected unless you build a desktop application that needs to get installed on each computer

COMPATIBILITY

MOBILE

To take advantage of the native hardware features, each app must be built for its own operating system

WINNER:
TOSS UP

WEBSITE

Generally compatible across multiple devices and types of devices. There can be some issues with browser compatibility

SPEED OF DEPLOYMENT

MOBILE

Generally longer to develop and then you have additional time to get it on the web store

WINNER:
WEBSITE

WEBSITE

Quicker to build and very quick to deploy

“COOL FACTOR”

MOBILE

Having an app adds to your coolness factor. “Keeping up with the Joneses”

WINNER:
MOBILE

WEBSITE

Being “cool” may be important but shouldn’t be your deciding factor

FEATURES & FUNCTIONALITY

MOBILE

Easy to take advantage of each devices built-in capabilities like camera, gyroscope, multi-touch, fingerprint password, compass and more

WINNER:
MOBILE

WEBSITE

Responsive design will allow the application to look different for phone, tablet, PC, but overall functionality will be the same and you won’t be able to take advantage of native capabilities of the hardware
Download The Quick Guide
Mobile Development
Website Development
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